About Grossara
Bridging Turkish Industry with African Markets
Our Story
Grossara was founded by Afrosum Consultancy to solve one of the biggest challenges in Turkey-Africa wholesale trade: the trust gap. For decades, manufacturers in Turkey and wholesalers across Africa have struggled to connect reliably — hampered by payment risks, language barriers, and fragmented logistics.
Built by experienced operators who understand both markets intimately, Grossara is a digital platform that brings structure, security, and transparency to cross-border B2B commerce. We combine bank-backed escrow payments with verified supplier networks to create a marketplace where both sides can trade with confidence.
Our Mission
Eliminate friction in cross-border B2B trade through technology, trust, and transparency. We believe that every qualified manufacturer in Turkey should have direct access to Africa's fastest-growing markets — and every African wholesaler deserves reliable sourcing from world-class producers.
Our Values
Trust & Transparency
Every transaction is protected by bank-backed escrow. Every supplier is verified. Every step is visible to both parties.
Quality First
We only onboard manufacturers who meet our quality standards. Sample orders and inspections ensure buyers receive what they expect.
Cultural Bridge
We operate in English, Turkish, and French. Our team understands both Turkish business culture and African market dynamics.
Innovation
We continuously invest in technology — from AI-powered product matching to real-time shipment tracking — to make cross-border trade as simple as domestic commerce.
Founding Team
Grossara is built by founders with deep roots in both Turkey and Africa.
Sureyya Umran Alinak
Co-Founder & CEO
26+ years in international tourism. Co-Founder of Turquaz Group and Afrosum Consultancy. CEO of Turquaz Health Tourism. President of Anadolu Women Farmers Association. 8+ years of on-the-ground operations in Nigeria across capacity building, health tourism, pilgrimage, and cultural tourism.
Led joint trade missions with Ankara Chamber of Commerce (ATO) and Sakarya Metropolitan Municipality to Nigeria. Corporate Leadership Award recipient (Port Harcourt, 2024).
Fatih Tunali
Co-Founder & COO
13+ years in tourism operations and technology. Managing Director of Funny Tourism since 2013. Full-stack software engineer who has built and deployed 15+ live platforms including Airport Transfer Portal, TravelQuoteBot, and TurizmNetwork.
Technology architect behind Grossara — responsible for platform development, AI integration, infrastructure, and daily operations.
Institutional Partners & References
Grossara is backed by strong institutional connections across Turkey and Africa.
Afrosum Consultancy
Platform development, technology IP, Turkish supplier network, and export logistics coordination. Headquartered in Ankara.
Afrosum Nigeria Ltd
Payment infrastructure, escrow management, KYC/AML compliance, and buyer network across West Africa.
Chamber of Commerce References
Corporate Affairs Commission (CAC) — Nigeria
Ghana National Chamber of Commerce & Industry (GNCCI) — Ghana
Lusaka Chamber of Commerce & Industry — Zambia
Ankara Chamber of Commerce (ATO) — Turkey
ATO and Lusaka Chamber signed a Good Faith Protocol (Nov 2023) covering trade, investment, tourism, healthcare, and agriculture — the exact sectors Grossara serves.
Turkey & Africa Trade
Turkey exports over $8 billion worth of goods to Africa annually — and this number is growing fast. Nigeria alone represents more than $3 billion in imports from Turkey, spanning textiles, construction materials, food products, automotive parts, and more.
Despite this volume, the vast majority of trade still happens through fragmented channels: trade fairs, personal contacts, and intermediaries who add cost without adding value. Grossara captures this growing corridor digitally, giving manufacturers and wholesalers a modern, secure, and efficient way to do business.
$8B+
Turkey-Africa annual exports
$3B+
Nigeria imports from Turkey
10
Industry sectors served
Get in Touch
Interested in learning more about Grossara or exploring a partnership?
Email: info@grossara.com
Headquarters: Ankara, Turkey
Operated by: Afrosum Consultancy (Turkey) & Afrosum Nigeria Ltd (Nigeria)